SERVICES

  • AVANA works as a Fractional Chief Product Officer for fashion and consumer brands preparing to scale.

    Our work sits at the intersection of product leadership, operations, and creative direction guiding the decisions that shape not just what a brand makes, but how it shows up in the market.

    This is not execution-level support.

    This is senior, decision-making leadership applied where growth begins to expose cracks.

  • Product & Assortment Strategy
    Defining what to build, in what depth, and for which markets so growth is intentional, not reactive.

    Production & Supply Chain Alignment
    Ensuring manufacturing, timelines, and suppliers can support volume without eroding quality or cash flow.

    Pricing & Margin Architecture
    Structuring pricing and cost models that hold up across wholesale, multiple markets, and scale.

    Market Readiness & Expansion Strategy
    Assessing when, where, and how to expand before entering wholesale, new territories, or higher production volumes.

    Creative Direction & Brand Positioning
    Providing high-level creative and brand guidance to ensure product, storytelling, and visual identity align with market expectations and retail realities.

    Wholesale & Distribution Strategy
    Applying AVANA Showroom’s $15M+ in cumulative wholesale sales experience to guide placement, assortment planning, and retailer alignment.

  • AVANA operates as an embedded strategic partner, not an agency.

    Creative direction, brand strategy, and storytelling are integrated in service of scale, not treated as standalone services. Execution is handled by internal teams or external partners, with AVANA providing clarity, direction, and oversight.

    Engagements typically run 3–9 months and focus on stabilizing the systems that determine long-term performance.

  • This work is best suited for brands that:

    • Have product-market fit

    • Are entering or scaling wholesale distribution

    • Feel operational strain ahead of revenue

    • Need senior product and brand leadership, not piecemeal services

  • This consultation is designed to assess readiness and fit, not to pitch services.

    If aligned, we’ll identify:

    • Where growth is being limited by structure or decision-making

    • What needs to be addressed before scaling further

    • Whether a Fractional CPO engagement makes sense

    If it’s not the right fit, that will be stated clearly.

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