SERVICES

I've spent 16 years inside the fashion industry, not advising it from the outside, but actually doing the work. Building sales strategies, moving collections into the world's best retailers, and understanding how fashion businesses operate under pressure. What I've built at AVANA is a reflection of everything I've learned and everything the industry still needs.

There are three ways I work with fashion brands.

Wholesale & Sales Strategy

Getting a fashion brand into the right retailers takes more than a great product. It takes positioning, pricing, timing, and relationships built on trust. I bring 16 years of luxury wholesale experience and $15M+ in cumulative sales to every brand I work with, from independent boutiques to global accounts like NET-A-PORTER and Revolve.

This is senior-level wholesale strategy applied where it matters most: product assortment, market readiness, pricing architecture, retailer alignment, and distribution planning. Not execution-level support. Strategic decision-making that determines whether your brand scales or stalls.

Engagements typically run 3–9 months and focus on building the systems that support long-term wholesale performance.

AI Strategy & Implementation

AI is changing how fashion brands operate, sell, and scale. Most brands know it matters but few know where it actually fits in their business, which tools are worth building, and which ones are noise.

I assess your current operations, identify where AI creates real leverage, and help you implement systems that work for how fashion actually operates, not how the tech industry thinks it does.

The Stack Audit — a one-time assessment of your current technology and AI readiness. Where you are, what's missing, and exactly what to prioritize. Delivered as a clear, actionable plan.

The Build — hands-on implementation. We identify the right tools, build the workflows, and integrate AI into your actual business operations — from merchandising and wholesale to content, customer data, and logistics.

The Advisory — an ongoing monthly retainer. As the AI landscape shifts, you have a strategist who knows your business and knows this industry making sure you stay ahead of it.

Brand Representation

AVANA Showroom is a global luxury sales agency representing exceptional fashion brands across resortwear, ready-to-wear, and swim. We connect designers with the world's top retailers building the relationships, managing the process, and driving the sell-through that turns a great collection into a scalable business.

If you are a brand looking for wholesale representation with real industry access, this is where we start.

Every engagement starts with a Discovery Session. This is a one-hour call at $250 designed to do one thing: get clear. We look at your business, identify where the pressure points are, and determine whether working together actually makes sense. It is not a pitch. If it is not the right fit, that will be stated clearly.

From there, scope and timeline depend entirely on what you need. Some engagements are a single focused deliverable. Others run 3 to 9 months and go deep on the systems and decisions that determine long-term performance.

Execution is always handled by your internal team or external partners. AVANA provides the clarity, direction, and oversight that keeps everything aligned and moving.

The standard across every engagement is the same. Senior-level thinking, direct communication, and a point of view that comes from actually knowing this industry.

This work is best suited for fashion brands and founders who are ready to move with intention, not just urgency.

You might be entering or scaling wholesale distribution and need senior strategic guidance to do it right. You might be overwhelmed by AI and need someone who understands both the technology and the fashion industry to cut through the noise and tell you what actually matters. Or you might have a brand that is ready for global retail exposure and needs the right representation to get there.

Across all three, the common thread is the same. You have product-market fit. You are past the early stage. And you need senior-level thinking applied to the decisions that determine whether you scale or stall.

If you are looking for execution-level support or piecemeal services, this is not the right fit. If you are looking for a strategic partner who has done this work at the highest level of the industry, it might be exactly what you need.

The Discovery Session is not a sales call. It is an hour of focused, senior-level attention on your business — and it is designed to give you something useful regardless of what comes next.

Before we meet, you will be asked to share some context about where your business is, what you are working toward, and where things feel stuck. That way the hour is spent on substance, not introductions.

During the call we will look at where growth is being limited by structure or decision-making, what needs to be addressed before scaling further, and whether an ongoing engagement with AVANA makes sense.

You will leave with clarity. Either a clear picture of what to prioritize next, or the beginning of a partnership built on an honest assessment of where you are and where you need to go.

The Discovery Session is $250 and one hour. If an ongoing engagement makes sense, that investment is credited toward your first month.

If it is not the right fit, that will be stated clearly. No pressure, no pitch.